POW – Iuna Tinta – ZRCL
A three-way combo that has it all.
An exemplary NGO, a proven artist and a sustainable clothing label.
The result is a collection of which 10% of the proceeds are donated to Protect Our Winters Switzerland.
This campaign has so far raised the incredible amount of CHF 3750.
status of 30.10.2020
This donation was handed over to Nicholas Bornstein (POW) at the beginning of October by ZRCL founder Kilian Wiget at this year’s POW Summit in Bern.
Picture: Hannes Kutza
Protect Our Winters Switzerland is the voice of the outdoor community against climate change.
POW Switzerland mobilizes the outdoor community for climate protection and is a community of athletes, activists and committed companies working on solutions to bring about change in society, business and politics.
Protect Our Winters was founded in 2007 by American snowboarder Jeremy Jones, who experienced first-hand the effects of climate change on his sport. Ski resorts that had been among his favorite places for years suddenly had little or no snow at all. He therefore decided to set up an organization that is committed to climate protection – supported by the mountain sports community itself.
Protect Our Winters Switzerland is a non-profit organization and part of the global POW network.
IUNA TINTA (Corinne Weidmann) is no longer a blank sheet. This is already the second collaboration between us and the talented Swiss artist.
She was able to show her works at several international solo and group exhibitions, and her relation to the snow sports industry fits perfectly into this collaboration.
Corinne has drawn the Finsteraarhorn in the Bernese Oberland as the motif for the POW – Design. The POW logo and her signature is discreetly hidden under her left arm.
The garments are printed carefully by handmade screen printing in Schwyz.
