Consumption

The impact of Black Friday on the fashion industry is staggering. It is estimated that 150 billion items of clothing are produced every year, which not only requires enormous amounts of raw materials, but also labour. This bargain frenzy not only increases the environmental impact, but also harbours risks of worker exploitation. In Switzerland, as K-Tipp reported, 30% of unsold clothes are incinerated. It is not uncommon for clothes to end up in mountains of rubbish in the Global South. Black Friday is also a marketing ploy that unnecessarily fuels the throwaway mentality.

RETHINK INSTEAD OF MADNESS

Choose sustainable values for your clothing consumption and join us. We only use fair-trade organic cotton from GMO-free seeds for our collections. In addition, all our garments are produced fairly and ecologically and can be traced from the origin of the raw material to the finished product. Furthermore, we only produce a timeless collection twice a year that never goes out of fashion. Only basics are produced, which are then printed or embroidered in Switzerland and only on demand. In this way, we minimize unsaleable goods and keep our stock levels low.

SALE BUT REVOLUTIONISED

We also have sales, but they last 365 days, and we stick to our values. Because we don’t have sales in the conventional sense! We don’t have seasonal sales, but only remaining stock, individual items and items that have been cancelled from the collection are on sale. In addition to the sale items in the online shop, you will find selected samples and second-hand items at a reduced retail price in our flagship store in Schwyz. The valuable items have grown with WE ARE ZRCL over the years and are therefore looking for a new home where they can be worn with love and bring joy.