Organic cotton towels directly from the producers

ZRCL cotton towels are produced in collaboration with the Aavran Handlooms weaving mill. The small company, based in Kasrawad (Madhya Pradesh, India), employs people from the region. This enables around one hundred families to improve their living costs. ZRCL supports this traditional project by selling these hand-spun and hand-woven cloths made of organic cotton from bioRe® India Ltd.

Started with hand spinning machines

In 2007, the bioRe Foundation purchased ten hand spinning machines – thus establishing an initiative to promote the livelihood of its female self-help groups. Thanks to its success, the project was transformed into an independent, democratic institution. Since then, Aavran Handloom has been producing and working independently.

Personal insights

Since then, Aavran Handloom has been producing and working independently. While visiting bioRe® India Ltd, WE ARE ZRCL founder Kilian Wiget looked behind the scenes of this small company and was impressed by the products. Cooperation and inclusion in the ZRCL range was therefore only a matter of time. Now is the time.